The Power of an Earworm: Why Custom Jingles Are Making a Massive Comeback in Modern Marketing

If you find yourself humming a three-second melody hours after scrolling past a brand’s video, you aren’t alone. In an era dominated by hyper-targeted digital ads, algorithm shifts, and endless video feeds, marketers are rediscovering one of the oldest and most potent tools in the advertising playbook: the custom jingle.